Sensor & Scene

Polaroid Now Generation 2 Purple: Should You Pick This Instant Camera at $42.99?

This guide breaks down the Polaroid Now Analog Instant Camera Generation 2 Purple, a point-and-shoot that prints square photos instantly. We cover who it suits, standout features like double exposure, and the trade-offs to weigh before buying at $42.99.

Last updated Aug 9, 2026

If you're shopping for a film instant camera, the biggest question is usually whether you want the manual charm of analog or the convenience of a point-and-shoot. The Polaroid Now Analog Instant Camera Generation 2 Purple aims to give you both: a retro-looking camera that still steps in with autofocus, double exposure, and a self-timer. Priced at USD 42.99, it's a straightforward entry into full-size square-format instant photography.

Quick verdict

The Polaroid Now Generation 2 Purple is a straightforward pick for anyone who wants tangible square photos without fiddling with complicated settings. The point-and-shoot design handles the basics, while the two creative modes add a bit of play. The trade-off is a fixed two-zone focusing system that asks you to choose between close-up and distance rather than letting you fine-tune focus.

Who it suits

This camera fits best if you're new to analog instant photography or want a low-friction way to capture events. The autofocus and self-timer reduce the guesswork, and the double-exposure mode gives you a simple way to layer two images in one shot. If you appreciate a pop of color, the purple body gives it a bright, distinctive look.

Polaroid Now Generation 2 Purple: what stands out

The camera pairs an optical-grade polycarbonate and acrylic coated lens with two fixed focus zones: a close-up zone at 94.96mm and a distance zone at 102.35mm. That means you can choose between near and far subjects without manual focusing. The field of view spans 41 degrees vertical and 40 degrees horizontal, so you can frame a group or a person without too much extra width. It also includes autofocus, double exposure, and self-timer modes, plus a vacuum discharge tube flash described as accurate and human-friendly.

Meaningful trade-offs

The fixed focus zones are the main thing to weigh. You don't get continuous autofocus; instead, the camera switches between a close-up zone and a distance zone. That works well if your subject is clearly near or far, but for mid-range subjects you may need to adjust your position. Also, the full-size square format is a distinctive feature of this camera, giving each print a large, iconic Polaroid look.

Bottom line

If you want a simple, colorful instant camera that delivers square prints and includes handy modes like double exposure and self-timer, the Polaroid Now Generation 2 Purple is a compelling option at USD 42.99. Just be comfortable with its two-zone focusing. For casual use, it's an easy recommendation.

Products in this article
Polaroid Now Analog Instant Camera Generation 2 Purple (New in Box/UnusedUSD 42.99View on eBay
Polaroid Now Analog Instant Camera Generation 2 Purple (New in Box/UnusedUSD 42.99View on eBay