Choosing a film instant camera is often a budget problem before it is a camera problem. The Polaroid Now choices here span a $33 price gap, and that gap helps you decide whether to buy the earlier Generation 2 body at the bottom of the range or a Generation 3 body further up. It also leaves room for film if you choose the cheaper camera.
Quick take
The Generation 2 Purple is the budget anchor: it is the lowest-priced option and includes double exposure and self-timer modes with a two-fixed-zone focus system. The Generation 3 I-Type Black is the mid-priced route into the later body, but its 'NO FILM' label means a separate film purchase is part of the plan. The Generation 3 Pink is the top price and reads as a gift option.
Price comparison
The table below shows the listed prices and where each sits on the range.
| Product | Listed price | Price position | What stands out |
|---|---|---|---|
| Polaroid Now Analog Instant Camera Generation 2 Purple | USD 42.99 | Lowest price; two of the four options are this same Purple camera. | |
| Polaroid Now Generation 3 I-Type Instant Camera Color Black NO FILM | USD 65.55 | Mid-range Generation 3 body in black, sealed and new. | |
| Polaroid Now Generation 3 Instant Camera Pink | USD 75.95 | Highest price and new-in-box presentation. |
Decision matrix
- Lowest upfront cost: Choose the Purple Generation 2.
- Later body without the top price: Pick the Black Generation 3 I-Type, and add film to your purchase.
- Gift-ready pick: Go with the Pink Generation 3.
Product notes
Polaroid Now Analog Instant Camera Generation 2 Purple (New in Box/Unused
Two of the four options are this exact Purple Generation 2 camera at the low end of the price range. It includes double exposure and self-timer modes, and the two-fixed-zone focus system with separate close-up and distance lenses keeps the shooting simple. If you want to keep the upfront cost down and still get a straightforward Polaroid Now camera, this is the one to start with. Its limitation is that it is the Generation 2 body in a set that also has two Generation 3 models, so you are choosing the earlier body to stay at the lower price.
Polaroid Now Generation 3 I-Type Instant Camera Color Black NO FILM - New Sealed
The Black Generation 3 I-Type is the mid-priced Generation 3 body, roughly $23 above the Purple Generation 2 and about $10 below the Pink Generation 3. The 'NO FILM' label is the main thing to plan around: the camera is new and sealed, but film is not in the box. Choose it when you want a Generation 3 body and you are comfortable buying film separately. The limitation is the separate film purchase, which means the real starting cost is higher than the listed price.
Polaroid Now Generation 3 Instant Camera Pink Brand New In Box
The Pink Generation 3 is the top price in this set, roughly $33 more than the Purple Generation 2 and about $10 more than the Black Generation 3. It is brand new in its original retail packaging, which makes it a natural gift candidate if you want a non-black Polaroid out of the box. Choose it when the new-in-box presentation matters more than keeping the cost down. The limitation is simply the price: you are paying the top of the range for the pink finish and the packaging, while the Black Generation 3 delivers the same generation for less.
Final recommendation
- Budget buy: Polaroid Now Generation 2 Purple at the bottom of the price range.
- Generation 3 with a separate film purchase: Polaroid Now Generation 3 I-Type Black.
- Gift-ready pick: Polaroid Now Generation 3 Pink at the top of the range.
